From product selection to dissemination on social networks, learn how to sell more on Father’s Day with strategies that will improve your results.
It’s July and Father’s Day is already here, knocking on the door. For those who have a business, the sale starts before and goes until the commemorative date – because it is necessary to serve people who, for some reason, buy the gift at the last possible moment.
Os digitized businesses have several channels to impact who buys, but it is necessary to think about the sales campaign ) in an impactful way, with information aligned and disseminated in an organized way, but without bombing the client and running the risk of going to the blocked list.
To succeed in your campaign and sell more on Father’s Day, be aware of these 5 important tips:
1) Select campaign products
In your mix of products, what are the most attractive items as a gift? Choose products of different prices, to suit those who will only give a souvenir and those who can give a gift. Try to dimension the demand for the products and cross this information with the availability in stock and with its replacement capacity.
Another interesting point is to try to contemplate the public that identifies as a father. It is possible to take advantage of the opportunity to reach the “plant parents” or “pet parents”.
And there are also those people who assumed parental responsibility in the trajectory of many people – mothers, grandmothers, grandfathers… Try to think of a mix of products that can work as a gift for them too.
2) Speed up deliveries
The
purchase online has a risk factor: the delivery time. Commemorative dates, such as Father’s Day, can overwhelm delivery companies and, therefore, it is best to give options to the customer. Hire responsible companies with a good reputation, because when the customer has a problem with delivery, he complains about the brand. At that time, it’s no use blaming the third party: after all, you were the one who hired him.
Another efficient way to accelerate your deliveries is, if you have a physical store, turn it into a “click and collect” point for those who like this alternative. The free pick-up and shorter period of delivery compared to a conventional e-commerce delivery are usually excellent positive arguments.
