If you’ve come this far, it’s because you’re looking for content that talks about strategic management and how to apply it to your business, right?
In fact, this term, which was previously more restricted to the internal environment of companies, has been gaining strength in the business environment as a whole – which is quite positive.
And it doesn’t stop there, after all,
strategic management has not just become a popular expression , but also made it possible for managers to make better decisions , which facilitates work and enables assertive results. Still, are you aware of how this continuous process improvement works? Do you know if the best strategic management practices are being developed in your business?
Regardless of your answer, I invite you to read this post. You will learn all about strategic management and how to apply it in your company! Stay with us!
What is strategic management?
Strategic management emerges as a means of providing efficiency and making the administration of the business agile. This is because consumption habits are constantly changing and the customer’s purchase journey has changed and companies need to adapt to this reality. Through strategic management, the manager and teams develop a set of actions to manage the company’s resources , so that the stipulated goals and objectives are achieved.
According to the guidelines of each institution, strategic management is used as a means of conducting the management of the organization, always in a according to the business strategies. Thus, after defining objectives and goals, strategic management adds different optimization methods that will impact the entire structure of the establishment. Therefore, the results are optimized and maximized.
Why is strategic management important for the company?
Investing in the strategic management model provides numerous advantages to the manager and to the entire company. Adopting this practice in your business helps to:
- Create action plans;
- Simplifies processes, optimizing everyone’s work;
- Increase productivity;
- Stipulate the goals and objectives of each sector ;
- Respect the institution’s culture;
- Save costs;
- Integrates all departments.
How to implement strategic management in the company ?
In addition to reducing costs, optimizing time and improving HR processes, the strategic management of a company brings many more benefits . See then how to implement it in your company in 4 steps!
1) Business analysis )
The first step that the business needs to do is to analyze its current situation through a diagnosis of the entire management . To carry out this analysis, there are some tools:
Business diagnosis )
This method is quite effective as it helps to understand which departments in the company need more attention. Your job is to ask several questions about the business performance, which is then used to build a ranking level, which varies between 0% and 100% .
These numbers indicate the degree of maturity of the enterprise and if they are below expectations, they are an indication that strategies are taken or adjusted.
SWOT Analysis
The SWOT is based on a spreadsheet in which various factors of a enterprise are considered, both internal and external. Among them, we have: threats, opportunities, strengths and weaknesses, as well as the relevance of each one of them.
After knowing this data, give to classify the elements according to a convenience index, according to the company’s objectives
