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When it comes to getting great traffic to your website, it’s impossible not to talk about Microsoft Advertising. After all, for this matter, it is worth diversifying investments beyond Google Ads in order to boost results. But do you know how to correctly use and apply your strategies?
That’s what we’ll cover in this post. In it, we will explain what this model is all about, how it can boost traffic strategies and the day-to-day benefits of your website. Also, learn details such as the differences compared to Ads. Follow!
What is the Microsoft Advertising tool?
Microsoft Advertising is Microsoft’s paid media buying and serving platform. In it, you have the opportunity to display ads through keyword interactions sought by users who enter the Bing and Yahoo search sites. That way, after hitting enter, the search engine will direct you to the referring organic and paid links.
It will even be on the paid links — those that appear with the name Announcement or Ad — that Advertising acts for direct purchase or greater prominence. Generally speaking, they appear before organic links.
What is your difference with Ads?
Microsoft Ads aims to increase the number of visitors to the website or online store, which attracts paid traffic to a specific page. It is also an excellent way to invest in making your website visible and grow in this digital world.
However, to reach the so desired first page, it is not an easy task. It will take a series of measures, along with algorithms, content marketing and SEO strategies, as well as good planning. However, believe me: it will be an effort that will soon bring relevance and a prominent position in the market.
Also, according to the data provided by the Microsoftthe Advertising tool can reach up to 167 million ad users and 26% of them spend more than the average of others on the internet, making it an interesting option to be aware of and adopt it in your company.
How does it work in traffic strategy?
The fact is that Microsoft Advertising is used in search engines which provides an excellent opportunity to expand your horizons on the internet. In addition, this tool allows for good budget planning aimed only at users who accessed your website, clicked on the ad and made the purchase.
Therefore, to use Microsoft Advertising, the first step will be to deeply analyze the keywords when targeting the desired audience. Thus, you will ensure that the strategies will be efficient and increase the chances of achieving the goals set.
Its control panel is very intuitive to use. This is because it offers a list of the most efficient keywords and thus brings a varied display of options that you may not have considered.
In addition, it is also crucial to pay attention to the performance of campaigns. After all, as these are online advertisements, they fluctuate according to the needs of users, as well as correcting problems before they become a loss to the company.
What are the day-to-day benefits?
“But in the face of the Google giant, is it still worth investing in Microsoft Advertising?” This is the main question of many in this matter. So, from now on, we assure you that this is the main advantage, which makes this strategy so interesting — because with the smaller number of users, the lower the competition.
As a result, you will have a low cost on ads and use them more efficiently than Google Ads. It does not stop there. Below, we separate the main advantages of having this tool to leverage your website and productivity. Check out!
Reach another audience that isn’t on Google
Although Google is the most used search engine in the world, not all users are there. In addition, Bing is not only focused on the search engine, but on some platforms such as Amazon, Siri results (artificial intelligence system used by Apple) and even Yahoo.
Even, it is estimated that 60 million of users are part of the Bing audience, that is, it is an untapped audience that has good conversion potential for your website.
Optimize campaign management
Microsoft Advertising can be used through a simple and intuitive application, bringing efficient online management. This will allow you to control campaigns, manage text and targeting changes, and even import your Google Ads actions.
Also, it will be possible to retarget your ads with sitelink extensions, which direct customers to the specific page.
Use remarketing to convert
Remarketing is a conversion tool that is widely used to recover that user who abandoned the shopping cart for some reason. Through this technique, you will be able to reconnect with customers and allow you to produce ads with specific keywords for this audience.
Have less competition and more segmentation
As we discussed initially, having Bing with a lower search volume also indicates less competition and, consequently, lower costs. In addition, you will be able to adopt multiple Microsoft Advertising targeting, favoring more successful campaigns and better conversion rates.
Track all data in real time
With Microsoft Advertising, there is also a conversion tracking option where you can see the full performance of your online campaigns. In this way, it will be possible to optimize the strategies that are working in marketing, in addition to automating some steps.
Therefore, relying on Microsoft Advertising will be an excellent strategy, especially in increasing leads, lower cost and improving results with marketing. Adopting this tool for investments will contribute to better results in everyday online sales.
To start, just configure a Universal Event Tracking (UET) tag, which will be a reference for analysis regarding this action. This way, you will have more autonomy to configure each one of them and according to the preferences of the target.
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