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Among the many challenges that someone who manages a website has is to create new and “fresh” content or so-called fresh content.
This task becomes even more challenging as the volume of content on your site increases, because the demands, complexity, originality, and originality of the theme and the approaches to name just what is most frequent.
That’s why today we’re going to give you useful and practical tips on how to regularly produce new content.
What is fresh content or fresh content?
More than new content, they are newly published content and this factor is more decisive than the fact that it is properly new in terms of the novelty of the theme or even its approach.
Didn’t understand?
Suppose you have a evergreen content that was published in the first weeks or months of the site and given its high importance in the searches of its segment, decides that it needs updating and expansion, after all over time the site as a whole, has evolved in terms of production, in depth and visitation.
Nothing more fair and logical than that post from the past receives a big “repackage”, with new and useful information, updated data, analogies and more interesting examples.
In the end, the content more than doubled in size, gained new subtitles / intertitles and maybe even a new one. title main, several passages were rewritten and others improved. Practically a new post.
But as you don’t want to lose the ranking and everything that URL “has conquered” over time, you will keep it and just include it in the home page of the website. blog along with others recently published.
And yes, despite not being new in the sense of being unpublished, it is classifiable as “fresh content” or fresh content.
Simply because it will serve all those who had already consumed the original, as well as the most recent visitors and who, given its low antiquity and familiarity with the content, did not yet know it.
And as important as it will be to your audience, it will also be to the search sites especially for Google.
Why “fresh content”?
Fresh content is used to designate fresh content according to our previous explanation, because in Digital marketing it is common to use loanwords.
This avalanche of foreign words is also understandable in a way, first because the topics related to Digital Marketing are global. The whole world knows and practices it, which makes it easier to use terminology common in the language that is considered appropriate for international relations.
Second, because they are often neologisms and, therefore, have no known and used equivalent in the Portuguese language, which does not prevent you from preferring and using “fresh content” instead.
How important is working fresh content / fresh content?
As obvious as it may seem, in addition to what is evident to most, there are other relevant aspects associated with it:
- THE “faithfulness” of visitors, especially those who follow, follow, like and comment, is largely due to the novelties that represent fresh content. From blogs to YouTube channels, passing through all types of websites, this loyal audience is already used to the calendar of new content and accesses it to see what the topic of the day is;
- New content is a new opportunity to rank in search engines for the topic or approach adopted;
- Gain evidence on recurring issues, such as the annual color calendar (ex: Pink October), elections, sexta-feira Negraetc;
- Appear in surveys that involve current affairs and trends, such as releases, the best of 2022, rankings, etc;
- The “freshness” of the contents is closely related to the Google ranking factors and other search engines, contribute to authority and ranking and are an indication for search engines, for more frequent and faster indexing;
- Updates to the website and especially to evergreen content, making them fresh content, contribute to improving the visitation.
5 practical and efficient tips for creating fresh content
Once you have understood what is there, the most awaited moment has arrived, after all it is easy to say that every site that is based on permanent content creation needs to invest heavily in it.
But the big question is how to do it?
The “recipe” is not simple, as there is not just one path, but several, which must all be followed.
1. Using “tools”
The so-called tools here are nothing more than websites that serve as tips on what topics and approaches to adopt, based on trends and what’s on the rise, both in terms of news and research.
- Google Trends – we have already published an article that deals with how to use Google Google Trends to produce content related to what is on the rise or in an uptrend according to Google searches. Basically you can get a sense of how popular a Keyword either simpler or long tail and related terms;
- Keyword Planner – even more specific than the previous one and also provided by Google, this tool is only possible for those who are Google Ads customers. It shows the user the search volume for a possible new term and suggestions for other related words;
- YouTube – that’s right, another tool from the search giant and which is also the second most used way to search for everything. In addition to using the tool’s search, the great advantage is that you can get an idea of the results by evaluating the number of views, likes and comments, and thus have ideas for producing new content;
- Ubersuggest – the Ubersuggest is a tool of the well-known Neil Patel and that displays some statistics of daily searches, the level of difficulty in the work of IF THE for the term, cost and ideas related to the subject, among other information. The problem is that free usage is limited on a daily basis, but the paid plans are reasonably affordable;
- Quora – not very popular in Brazil, the Quora proportions are kept, as Yahoo! Responds. When searching for certain words, it is possible to visualize the questions and answers normally asked by users regarding the topic and can serve as a source of inspiration for different approaches and approaches, oriented to what Internet users are interested in;
- Social networks – the social networks most popular are also an important thermometer of how certain subjects are doing. There are a variety of tools that indicate the most popular topics and which hashtags are the most popular daily.
2. Covering the Not So Popular
It sounds strange to give importance to what the majority ignores or what is not in evidence, but precisely in doing so, we have less competition and we serve a slice of the audience that is lacking in content.
As soon as there is only speculation about the launch of the newest cell phone model from the market leader or from the consumer dream brand, and all the specialized sites rush to release articles about it. But what about all those who don’t follow the waves and fads?
work the calls content gaps with themes or approaches that are lacking or scarce, is a way of being original, new and competing less intensely for space while still producing new and fresh content.
3. Originality and creativity
Originality and creativity seem difficult and restricted to leading content producers.
However, both aspects are workable by anyone, by adopting simple practices and tips.
We have so much a post that gives 10 tips to create 100% original contentas well as one that teaches how to be creative in content production.
4. Brainstorming
It is not new that preparatory courses for different areas, as well as Advertising, use this well-known technique to create newsrooms (in the first case) and advertising campaigns (in the second).
It is possible to adapt the technique in the production of content and we also have a post that teaches how to use the brainstorming in content production for websites.
It is worth reading, which shows by a practical example, how from a common theme like “vacation”, it is possible to produce a diversity of possible contents.
5. Post pillar and satellites
It is difficult to imagine an area of human knowledge or even a branch of business, in which a single associated word does not have a series of possible consequences.
In content production, this is called a structure of pillar post and satellite postt hat is, a central article and several others that orbit around it, such as satellites.
In practical terms, it is to dismember and work a subject in its most diverse perspectives and variations.
Often, instead of creating huge content that could even be a rich contentit can be more advantageous to break it down into several smaller, more objective and direct content, for faster and more targeted consumption, especially when you have audiences that don’t want or don’t need to know everything, but only more specific related issues.
It is also a new opportunity to work on the already commented content gap, as well as long tail keywords.
Conclusion
As essential for maintaining visitors as it is for search engines, creating fresh content for your site can be quite easy.
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