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To grow in one of the most dynamic sectors of Brazilian retail, it is necessary to pay attention to details – and to take very good care of the consumer. See how to undertake in the electronics sector!
We are increasingly dependent on electronic devices and that is not disputed. From distance education, through entertainment and even to remote medical consultation, society has used this equipment to facilitate its activities and gain time. Along the way, we passed screens of all sizes (cell phones, tabletstelevisions), video consoles games and audio resources.
O electronics retail It has a very long and promising future, but anyone who wants to undertake it needs to pay attention to a very important point: it is extremely dynamic. It will be necessary to be on top of what is happening in the sector and have working capital – and to delve into this subject, you will need to seek financial guidance from institutions or professionals in the field.
In this article we will understand a little more about the subject and bring you everything you need to start a business in the electronics industry. Check out!
Specialist or “everything store”?
O electronics sector has a very extensive portfolio, which generates a very relevant sales volume. This segment represents, for example, 9.8% of the revenue of the 300 largest Brazilian retailers – the 30 companies in the sector on the SBVC list billed R$ 87.494 billion. Having a little bit of everything guarantees the arrival of a more diverse audience, but choose a product type can turn your store into a reference for a loyal audience.
In both cases it is possible to win the status of a reputable and recommended store, qualities that guarantee many years of life for your business. But to earn that status, you need to show authority on the subject and trustworthiness.
High turnover
Entrepreneurship in the electronics sector is to prepare for the high turnover of its products. Whether by the arrival of technologies or by design more up-to-date, products change in annual or even semi-annual cycles. opt for resell products with a reputation validated by their own brands is half the battle. In this way, you will follow the changes proposed by the manufacturer.
If you choose the route of marketing products with lesser-known brands, it will take a little more work. The safest thing is to study them in depth, read and watch the reviews of the products, track customer reviews, and personally test your choices before filling your stash with anything dodgy. Not even promotion saves a bad product strand.
Show authority and trust
People who buy online are increasingly aware of the signs of trust in e-commerce. A fast, responsive and easy-to-navigate website will be a differentiator when closing more sales. Having a custom domain, aligned with online security protocols, will make your audience more comfortable when buying.
Today we have custom domain extensions that improve customers’ perception of your brand. E-commerces can and should use the “.store” extension, indicating that that domain belongs to a virtual store. Here at Web Host you can already get a domain with that level of
Still within the site, we recommend having a blog page. This is an efficient way of showing relevance to search engine algorithms, but for that you need to keep it updated on a constant periodicity. In a blog, you can publish reviews products, present care tips and summarize manuals in the form of tips, just to name a few examples. This type of content helps strengthen your electronics store’s image as an authority in the industry.
The outreach email must also have the website domain. Free emails generate distrust in those who buy, even more so when the transaction has a higher price, as is the case with electronic products. Here at Web Host too we have an email solution very efficient, with a friendly interface and great value for money.
Use the brand’s social networks to increase the connection with the public. Give working tips, create memes, make unboxing of products. All this will help you sell more and better.
impeccable service
Even with a high consumption of electronic products, the public still has doubts at the time of purchase. Since no one wants to buy the wrong one, it’s normal to want to ask a few questions first. Consider embedding a tool for chat on your website – or even go to the basics and leave a support number via WhatsApp or Telegram. In the welcome message, remember to inform the average time to respond to the request and the hours of operation of the tool.
The person available for assistance must understand how products work and have easy access to technical information. In the electronics sector, those who know more and show the best solutions sell more. Deeply understand the products that are in your portfolio.
Stock, shipping and exchanges
Electronic products have particularities in their storage that must be strictly respected. Manufacturers need to specify conservation details such as maximum stacking, optimal room temperature, and supported humidity level. This ensures the integrity of the products and avoids the headache of exchanges for malfunctions. So, stick to it. No making giant columns out of product boxes.
In the case of e-commerce, add the secure shipping of this merchandise. Keep three commandments carefully:
- Thou shalt not spare bubble wrap;
- Thou shalt not send in soft packaging;
- You will place a “Fragile” notice clearly legible.
If you’re working with lesser-known brands and the packaging isn’t sealed, it’s worth testing a few products before shipping – just in case. When the product doesn’t work it’s bad for everyone. The person who bought it gets frustrated and you will need to exchange.
You can send a card thanking the customer for choosing your virtual store and take the opportunity to inform the service channels. Also advise about the procedures for exchange and say that the product warranty is the responsibility of the manufacturer after the seven days guaranteed by consumer rights.
Undertaking in the electronics sector has a great future and the trend is to gain even more types of products to work on. Keep an eye out for opportunities and stay in tune with your industry updates. Good sales!
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