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Imagining what the internet would be like without search engines is really scary. These tools, called search engines, are crucial for users to discover content on the Web. And, coupled with this resource, we can take advantage of strategies for better positioning on Google and thus ensure greater engagement of our company online!
But do you know how to use the tactics that really work? That’s what we’ll cover in this post. In it, we have gathered the main tips on how to maintain a consistent position on Google, especially on SEO optimization and other details.
Did you even know that keeping an eye on algorithm updates is an essential key to ranking? Keep reading and learn more!
1. Pay attention to the length of the content
Discussing the length of content is tricky. While you may have heard or read that this doesn’t matter much, it doesn’t. Don’t let the number of words be a barrier to creating something of quality, however, it is a fact that Google positioning tends to prefer longer content for the best positions.
Why is writing longer content beneficial? Well, search algorithms are very sophisticated and able to accurately assess what your post is about and identify whether there is relevant information. These are not posts with a lot of words, but more detailed and comprehensive content in relation to the subject matter.
Don’t underestimate the power of Google! If you want your content to be easily localized, you need to provide a comprehensive answer to users’ questions. Thus, a post with only 500 words is useless. The important thing is to write a more complete text to facilitate the classification of information.
2. Work the keywords well
Not surprising for you, dear SEO analyst! Keywords are the foundation of search optimization, as well as a large part of ranking in organic traffic. There is still a lot to discover about the subject, so don’t miss this opportunity to check out the main strategies related to the subject below.
LSI
To best approach the step, we recommend using what are called LSI keywords. These are key topic variables that add more context to your search. For example, if you’re researching digital marketing, then you’ll probably want to add related words like SEO and content production.
LSIs are critical for those wanting to optimize their content for the digital medium. This is because they help Google to ensure that you are really dealing with the topic. There are numerous ways to discover these keywords, including in the search engine itself – the related results tab can give you good insights.
different keywords
It’s important to diversify your content with multiple keywords to help drive your traffic. Google Search Console is a useful tool for discovering terms that are part of your content but are not intended to help your article rank.
Specific Terms
Don’t underestimate the power of basic terms. They are the first ones that come to your mind when you think about a subject, and they are usually fundamental to define more varied keywords. For example, if you’re looking to rank for shoes, using basic terms like “buy shoes” or “find new shoes” might be helpful.
3. Use the competition to your advantage
Researching the right keywords is nothing new. There are countless contents produced, so surely some of them have already used the keyword you are thinking of. The search is not to highlight its exclusivity, which is impossible, but to take advantage of the characteristic of the lack of uniqueness in order to favor its content.
Looking for keywords, we inevitably come across those already used by our competitors, both the best known and the most obscure. This is not a reason for discouragement, after all, they are already ahead and have discovered which ones have the highest yield. Take advantage of this situation and turn the competition to your advantage.
Therefore, identify your target first, then examine your opponent’s post. Look for relevant URLs and examine all related keywords that rank best. Use these keywords to improve the ranking of your own posts.
4. Pay Attention to Search Intent
The term in English is fundamental to understand the crucial aspect when it comes to creating content for the web. We deal briefly with the algorithms developed by Google to rank websites. However, there is specific code that determines whether your site is appropriate for the relevant keyword, Rank Brain.
It is not so easy for us humans to access a website this way, but for machines, performing the analysis is much more complex. It is in this context that Google developed this mechanism, what does it mean?
The search engine plays an important role in assessing whether the user finds what he is looking for on your page. So, the more targeted your content is, the better. Offering exactly what users are looking for is not limited to putting keywords. It’s a broader approach, involving subject research and content creation. Considering the user’s needs is a good place to start.
5. Be aware of authority standards
Online authority is a very broad concept to understand, as there is no single way to achieve good positioning on Google. It needs both external and internal qualities and therefore requires continuous effort on the part of the producer and analyst. We must remember that Google looks for sites that offer quality content to classify them as authoritative.
You can find out what the search engine’s quality guidelines are for conducting searches. Sometimes it is simpler to fulfill them, other times it may be impossible. Therefore, focus on what you can control: the level of professionalism of the texts, adding true information, creating relevant content, avoiding publishing the same content more than once, improving grammar and writing style, making everything even more effective.
6. Keep up with algorithm updates
Google’s fundamental purpose of “organizing the world’s data and making it universally available and useful” should not be compromised. Therefore, we know much more about Google’s algorithm through its major updates, such as updates that promote the optimization of sites for mobile devices and encourage those responsible for creating them to follow the guidelines and preventing sanctions if these requirements are not met.
Or even the Product Reviews Update (September 2022) which aimed to establish new guidelines for evaluating products using the old algorithm.
Most Common SEO Mistakes on Websites
Poor execution of SEO techniques is one of the main factors that make online strategies inefficient, ranging from content production and lower conversions. Therefore, to prevent it from occurring, avoid:
- publish superficial content;
- put keyword planning aside;
- repeat keywords in excess, as it can be punished in Google positioning;
- disregard internal linking;
- disregard the mobile experience.
With these tips on positioning on Google, the mission to stay on the first page will be an easy task to accomplish. So stay tuned with the algorithms and work the keywords well, agreed?
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