Content marketing is one of the most effective ways to win customers and position your brand as an expert. Learn how to use this method well.
digital marketing, one of the attraction strategies of consumers is content marketing. For a while now, there have been several reasons to implement it in your business, but here we’ll cover other sides of the topic.
content marketing is directly related to fundamental aspects of the business: it shows authority in its market, builds relevance and leads the person to the optimal moment of acquisition. One of the main goals of the method is to attract customers and generate sales, but going further, demonstrating knowledge of your subject and how it can solve problems builds trust. And trust separates a brand from its competitors.
How to produce good content marketing?
It’s I need to be clear that this content generates value for those who consume it, has the necessary depth to make the public feel well informed and has good quality to be recommended. The more engagement that content has, the more algorithms will perceive it as useful. This content will never promote the brand directly, but your brand will be remembered through it, so it will be remembered when the person consumes it.
The production of content marketing involves some important steps and, following the method, it is possible to achieve good results:
1) Define personas
In this article we explain how to create personas and how to use them. These personas should be divided into the different moments of the purchase journey:
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- Top of the funnel: who is knowing alternatives to a possible problem;
Middle of the funnel: knows he has a problem, knows some options, and is considering a hire;
- Funnel bottom: who is at the time of purchase.
With the creation of personas it is possible to map where to find your potential buyers and thus make the content reach them.
