The brand will wear the avatars of one of the most popular games
The French luxury brand Dior announced, together with the artistic director of menswear, Kim Jones, the customization of skins and a vintage car for the game Gran Turismo 7, which simulates a car race and is developed by the Japanese studio Polyphony Digital. Like Dior, other luxury brands have entered the world of games to break expectations and bring out creativity.
Louis Vuitton
In 2019, Louis Vuitton entered into a partnership with Riot Games, developer of League of Legends, being one of the first brands to enter the gaming market developing skins and a collection of ready-to-wear capsules designed by Nicolas Ghesquière.
Balenciaga
Balenciaga’s Fall 2021 collection is part of Afterworld: The Age of Tomorrow, and later, the brand teamed up with Fortnite to release skins in the digital world and exclusive pieces in the physical world.
Gucci
In May 2022, Gucci lifted the curtain on Gucci To wn, a permanent destination on the Roblox gaming platform that includes the Gucci Shop, where players can purchase digital items to collect or equip avatars.
