Today we have well-defined criteria of points that help to optimize a site in the organic search on Google and other search engines. One of the most important and indispensable is having a responsive website.
After more than a decade of the emergence of this trend, we see that it is a matter of vitality to adopt it in your business projects, in order to provide better results for your client.
Understand more about the subject below and ask your questions about it.
What is a responsive website?
Responsive websites are all those that are created from a “responsive design”. In other words, when its design is made so that it is readable and with good usability on any device the user is accessing, be it a desktop, notebook, smartphone (regardless of model) or tablet.
With this, the user can open the site on any device and it will be perfectly readable and without compromising the user’s day-to-day experience, without the need for the user to adjust the screen (for example, zooming or reposition the site on the screen) to be able to perform its actions.
When a site is not responsive, it stays with the default settings (usually focused on desktop) on the mobile device screen. In this case, the person cannot position to read the texts correctly, because the proportions do not match or, therefore, the elements of the page are poorly positioned. With this, the person can quickly leave the page, due to discomfort.
What are the best practices for creating responsive websites?
To adopt a responsive design, it is important to have good web design practices for this purpose. Let’s see some tips that will help your professionals in this process.
- Create the layout with adaptation for different ways of accessing users, so that it adapts to the device that is accessing the site;
- adopt principles of flexibility in the development of the site, in all senses (and not only in the design) . For example, the source code also needs to be aligned with this issue;
- use tools that help in creating responsive sites and help with adequacy without generating distortions;
- less is more: Too many elements can make the page heavier to load on mobile devices. Use only what is essential for the user experience;
- with the adherence of more and more mobile devices in everyday life, it is common for this to be priority use for accessing the sites. Therefore, a good strategy is to adopt mobile first as a strategy to achieve better results in creating responsive websites.
What is the importance of having responsive sites?
Responsive sites are essential to provide a better user experience. After all, no one wants to have to keep correcting proportions, zooming or pulling the screen to access the entire content in space.
In addition, although they are not necessarily geared towards accessibility, the Responsive sites allow less discomfort for people with visual problems, since the content adapts to the aspect ratio of the screen.
Another point is that the immediate dispersion of the user, if he feels uncomfortable with the presentation on the screen will cause it to exit the screen very quickly. For SEO metrics, this can represent a penalty, as the site is not relevant to the person who accessed it and harm your client’s results.
For this reason, Google already penalizes in advance the non-responsive sites. And customers, aware of this, look for companies that already provide the service of creating websites in this model.
What are the advantages of developing responsive websites?
Developing responsive websites is an advantage for IT managers responsible for development companies in this segment. Let’s understand more about them below.
Get better rankings on search engines
O Google promotes websites that have responsive design precisely because they perform well compared to non-responsive designs. With this, you can align page development with site optimization strategies for SEO and provide better results for your customers.
Decreases bounce rate
The bounce rate is a metric calculated by search engine analytics that aims to analyze whether that website is meeting user expectations and demands according to the time they stay in the space .
If a person enters a site and quickly switches to another, it is a sign that some issue there interfered with their experience, or that it was not relevant to resolve their issue. The algorithm, therefore, signals that it is not properly relevant and penalizes when ranking.
Non-responsive sites tend to have a higher rejection rate, as they do not offer greater comfort for browsing.
Offers better metrics for your customers
Every customer, when requesting the development of a website , is looking for greater visibility and, consequently, better results in organic search on search engines. When you present the reasons why your business can help you in this, enhancing the metrics, you can guarantee greater chances of closing the contract.
Without the possibility of a responsive website, the chances of this happen are negligible, as you harm your customer’s experience in search engines.
Improves your image in the market
Companies that are not attuned to the most urgent demands today are quickly replaced by competitors. And you don’t want that, do you?
A website development company that doesn’t work with responsive websites is very out of date in the market. After all, this is nothing new and, therefore, your competitors are certainly already creating solutions focused on bringing responsive design to everyday life.
