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There are many ways to increase audience engagement with your brand – and content is one of the most powerful. Learn how to promote a blog and use this tool well.
One of the most effective tools for show the authority of a company in your market of activity is your blog. Intuitively, as internet users, we know what a blog is, but, to leave an explanation here, a blog is a page where you can publish daily texts, without much bureaucracy and with the possibility of updating.
In a blog, which aims to attract a qualified audiencepreferably with the potential to become a customer of the brand, the texts are quickly indexed by search engines. The better evaluated by the algorithm, the better the positioning of the page in the search results ranking.
Blog texts serve to delve deeper into issues related to products and services offered by a company, showing how much it understands the problems in the area and knows how to solve them. In fact, this type of production is one of the resources consolidated and used quite effectively in the content marketing.
The best way to represent all this knowledge is with high quality content – because common content abounds. Algorithms will consider your text relevant if it meets certain requirements. SEO requirementsbut one of the key factors is how long the visitor stays on the page and, even better, if he engaged with the contentclicking on the links or accessing other pages later.
And what is the path of engagement? There is no precise formula for this, but some good communication practices can put you on the right path.
Everyone likes a good story
Let Sherazade say it, the one of the thousand and one nights! She loyal and engaged King Xariar (the audience) through stories (posts) with points of continuity (related links) and it saved her neck.
Therefore, our recommendation is to study a little storytelling and even audiovisual script writing, to understand how to give rhythm to your blog texts. As everything is related in the area of communication, take advantage of the techniques that are already available to improve your production.
IMPORTANT: no one can put up with those texts that are repeated and remain in that rant until they get to the subject. And worse: when the matter comes up, the solution is not much. Avoid this feature and gain even more credibility.
For the visitor to stay with you and return to your page, he needs to like following you. Surprise through a real, authentic, direct language filled with practical information.
Are you talking or talking to the walls?
Dialogue happens when the person gives the other the cue to interact. If at the end of the text there is a reflection and a invitation to the audience collaborate with what you think, this will increase the chances of interaction. But the conversation needs to be continued. Organize yourself to go back to the post and answer everyone. And avoid generic responses: the more legitimate the response, the more the audience will trust you.
Not always whoever interacts with your blog will buy from you, but this person will certainly help you in future sales.
How to promote a blog
For increase the flow of visitors to your blog it is important to use all possible resources to disseminate the content. Here we list some of these features:
- Social networks: give a preview of the subject through a post or video and invite the audience to know more, leaving the link to the blog. Also place links to blog texts on platforms like Linktree. This feature greatly facilitates the list of subjects for those who want to access more content of your company in social networks.
- Discussion groups: look for synergistic groups to the subject of the blog and spread the link, always following a good call. Return to the group to see if there has been any interaction and respond to everyone.
- Sponsor the content: if the content is strategic for your sales campaign, advertise in search engines and make sponsored posts on social networks. This action needs to be foreseen in the sales strategy, so that the contents are already produced according to the campaign criteria.
- Fish in the aquarium: try relating other links from your own page to the current text. This will make your audience spend more time within your domain.
Increase your blog engagement with a ool that brings results
Extra! Extra! Produce a periodic newsletter
To keep your audience loyal, you need to give them reasons to come back to your page. In addition to a interesting content, produce a periodic newsletter with headlines and links to current blog posts. In the course of the texts, put a call-to-action (CTA) with a link for the person to subscribe and always receive your content. And be simple at this point: just ask for name and email in the first act. Over time, submit additional questions to enrich the profile.
Develop rich content
Another important resource to promote your blog is to invest in rich content. Developing e-books, infographics and other in-depth materials is a way to show customers and prospects that you Are you aware of your market? and manages to guide the public on trends and best practices.
Rich content is a great resource for attracting new audiences. develop a landing page (a special web page for this content) that explains what the content is about and has a form for the user to fill in their data. In this way, the company provides rich content for free, but receives in exchange information about the public. In a second moment, you can use this information to make a new contact, offering other content, asking for a feedback about the content or already advancing in the process of selling solutions.
Most importantly, with rich content, you shows knowledge of the subject and reinforces engagement with the public.
There are many ways to achieve people interaction who visit your blog and here we put the ones that make the most sense from our experience. And from your experience? What attracts your interaction on the blogs you frequent?
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