Improving website performance and optimizing performance on Google is something we all seek to stand out in the online world. However, there are several aspects that interfere with the positioning of a website and SEO for developers is one of them. After all, this point helps to improve search engines.
For this reason, we prepared this detailed post about the importance of SEO for developers, how to use it efficiently in the search engine and the main techniques and updates on the subject. Follow!
SEO for developers: why is it important?
The term SEO stands for Search Engine Optimization and consists of a series of techniques for optimizing search engine performance. That way, when your site is performing well, it will appear in the first positions in search engines such as Google, Yahoo and thus contributes to better conversions.
In terms of SEO for developers, it is necessary plan each stage of the site to avoid any adjustments that could already be expendable. Therefore, organizing the actions contributes to a good long-term positioning, because the changes can take days and even months to obtain the expected result.
How to use SEO effectively?
The fact is that SEO for developers is the basic prerequisite in structuring the website, after all, the main objective is for it to have good visibility and relevance. However, remember: for your implementation to be a success, it is necessary to align all strategies, from content marketing, to structuring correctly
This is because there is no point in having a website with excellent alignment with poor content, disorganized and lacking in strategy. So, with these steps in line, check out what it takes to have optimized developer SEO:
- mobile compatibility;
- consistent navigation;
- URL structure;
- site speed;
- programming language.
For you to understand in a simplified way, we separate the main tips to make an efficient SEO for developers. Check it out!
Title tag
Believe me, this detail is what makes many visitors decide stay on your page. The tag is used as a reference engine in search engine results (SERPs), social media and web browser tabs. For this, make a template with a maximum of 70 characters.
HTTPs
Have the Website security is a growing concern as the world is increasingly immersive in digital. Develop sites with HTTPs (Secure Hypertext Transfer Protocol which guarantees visitors that they are on a secure site. In this way, addresses with this security have a lower bounce rate among users and raising the algorithm.
Sitemap.xml
Serves to optimize navigation and indicate the hierarchies of the internal pages of the site. tracking, it is recommended that you use the commands:
- — serves to flag the last date that was changed;
- — used to demonstrate the frequency at which the page is changed;
- — points out the importance of the page.
What are your main updates in recent years?
After the Covid-19 pandemic, 19 in 2020, there were several impacts on the market, including the issue of SEO for developers. One of the significant changes was announced by Goog le — it decided to announce its next update with a focus on greater user experience, establishing Core Web Vitals.
This translated term means key web vitals and it is about 3 new metrics which the new decisive ranking points will be considered:
- CLS(Cumulative Layout Shift): responsible for determining the visual stability of the page, with the objective of improving and observing if the content does not present instabilities during loading;
- FID (First Input Delay): refers to the response time of the site. If there is a delay, this metric will identify the site and may decrease the ranking;
- LCP (Largest Contentful Paint): observes if there is a delay in the visible content of the page ;
So the main aspects noted at this point of SEO for developers are loading speed, visual stability and interactivity.
What are the updates for 2022?
2022 has been a year full of trends at Google, user experience growth, experiments like off-page drive and performance. In addition, the forecast will be greater increases in Featured Snnipets, videos dominating search results, increasing CTR reduction, among others. Understand in detail.
Increase of Featured Snnipets
Until recently, Google was just a list of the most relevant links. However, this is behind us, because now the search engine that brings the most information, with a consequence of lower click-through rate and greater interaction on the page. The idea is to offer even more participatory experiences to users.
Videos dominating search engines
As we discussed earlier, the trend of the digital world is increasingly immersive experiences, that is, close to the interlocutor. Furthermore, in recent years Google has invested considerably to highlight videos. So, apply this strategy to developer SEO.
Increasing CTR reduction
With the improvement of the SERP (Search Engine Results Page) there will be a reduction in clicks and users will spend more time on the page finding what they were looking for without having to go to several sites. In the extreme case, a strategically placed keyword in developer SEO provides CTR below 1%.
Succinct Content
Practicality is taking up even more space in these new times, therefore, producing practical and direct content will contribute to a better ranking of your site. That’s because Google is learning to select leaner posts in the first positions in search engines.
Fastest indexing speed
In 2021, IndexNow was launched — a protocol that warns search engines about changes in content for indexing and thus reducing costs and optimizing. Therefore, more recently published content is more likely to be ranked.
Understanding the main trends and top tips on how to effectively SEO for developers is the secret to better rankings and profitability for your company in Digital world. After all, the higher the visibility, the better the conversions!
Was the content on this topic enlightening? So, to always stay on top of news like this, subscribe to our free newsletter right now and stay ahead of the trends in the online market!
