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The truth is that working in the digital world has long ceased to be a trend and has become a reality. After all, in addition to providing greater convenience for its customers, there is a low cost compared to physical modalities. However, one fact that should not go unnoticed is security in e-commerce.
This is because selling on the internet also has its dangers and taking precautions in the face of these situations is essential for success. With that in mind, we have prepared this article that will cover the best tips for you to have better security in e-commerce, as well as tricks to recognize possible scams and fraud on your website. Follow!
E-commerce security: understand its importance
In the increasingly frenetic world we are witnessing, the internet is true supremacy, that is, this is the time to invest your business in this world. Including, according to Octadesk data, more than 61% of Brazilians prefer to make their purchases through e-commerce.
However, with the increase in online sales, there is also the other side of the coin – explosions of fraud in e-commerce, mainly due to the “boom” provided by the isolation caused by the coronavirus pandemic, forcing millions of Brazilians to stay at home.
Not only that, but the growth in the use of digital means of payment such as credit cards and Pix has made room for scammers to take advantage of opportunities, taking advantage of unsuspecting consumers and businesses. That is why better e-commerce security strategies have never been discussed so much in this decade.
6 tips for better protection of your e-commerce
1. Get an SSL certificate
The Secure Socket Layer (SSL) provides security encryption for connecting to the Internet, ensuring the protection of information exchanged between two systems. This certification establishes a secure environment for your website, in order to guarantee the peace of mind of your users and the reliability of your brand.
No wonder this is our first tip. The moment you consolidate your online store, get this certificate for better server security and customer credibility.
2. Have an anti-fraud system
An anti-fraud solution for e-commerce is a system that detects suspicious actions in online stores. This analysis is carried out by comparing information and purchase patterns, with the aim of preventing fraud and losses for store owners.
By performing a thorough analysis of buying patterns and crossing data, it is possible to minimize the number of scams and losses. When any irregularity is detected, the acquisition is automatically suspended, preventing the seller from delivering an item without receiving due payment.
3. Check for website vulnerabilities
Security vulnerabilities in e-commerce are related to any breach that allows hacker intrusions. Among them we can mention:
- SQL injection attack — criminals are able to break into the system and steal important data from companies;
- authentication failure — when the site is unable to confirm that the person you logged in to is actually a customer or a bot;
- Incorrect security settings — a large number of existing weaknesses on websites result from programming errors or tricks to circumvent security settings. These imperfections leave the passages open and make it impossible for the security mechanisms to function properly in e-commerce.
4. Use secure payment methods
In online shopping, cybercriminals use technology in order to illicitly benefit. When a person purchases a product in your store, they may commit an offense, either by omitting payment or usurping data from third parties to proceed with the purchase.
Therefore, use secure methods such as payment intermediaries that promote full authentication by buyers. The most reliable are PagSeguro, Mercado Pago and Wirecard. In addition, also master the recurring payment.
5. Perform updates regularly
Internet security protocols and software provide frequent updates to prevent new vulnerabilities. However, it is necessary to understand the relevance of this resource for online security, which needs to be constantly improved to ensure its effectiveness.
After all, every day, new cyber threats emerge, so maintaining the security of user information is an essential item for protecting the reputation of your virtual store.
6. Test periodically
Regularly verify the security of your store with purchase tests. This simple action, in addition to providing a step-by-step checklist, ensures that the communication between the server and client is being encrypted and protected by SSL.
If any suspicious action is identified, contact support without hesitation.
Learn how to spot scams and fraud quickly
As a retailer, you can prevent e-commerce fraud in several ways. After all, it is essential to understand how the minds of criminals work, which is why using different strategies is crucial for success in your digital business.
As online entrepreneurs step up their security efforts, con artists are also improving their tactics and honing their approaches. These are some factors to consider:
- inconsistent data — this is the most common. It happens when the zip code and the city do not match, or even the IP address and the e-mail are not interconnected;
- higher-than-expected orders—occurs when the order far exceeds the purchase spend of a typical customer. Furthermore, multiple units of the same product were ordered and the crook requested expedited delivery to avoid detection;
- many delivery addresses — the buyer purchases many goods with the same billing method, however, with strange locations;
- many declined transactions in a row — you see multiple attempts more than five times, which is unusual for a normal customer. When that happens, it will probably be a hacker looking for breaches in e-commerce security to apply the blow.
How to put these tips into practice?
The secret is in the management. The primary objective is to set up a security system that frees entrepreneurs to concentrate their efforts on other sectors of the company, thus becoming even more productive.
To do this, invest in a reliable and robust hosting support that has the General Data Protection Act (LGPD), authenticity, availability and integrity.
Therefore, for better e-commerce security, count on Valuehost! We have complete support with data centers, premium servers with 128GB of RAM and 40 Cores, connected to a Bandwidth and Network of 1GBps. Our security is intensified by RAID backups and a Professional Firewall and Anti-DDoS. The best of the best, without a doubt!
Do you want to check out our customized options for your online store? Contact one of our experts right now and find out more!
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