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Domains are fundamental for forming a brand identity and for creating websites on the Internet. An address is created through a domain that, when typed on the World Wide Web, directs the user to the company’s page. In Brazil, these registries are coordinated by RegistroBR.
There are several types of domains available for individuals and companies. Each of them relates to a segment of activity and helps to identify which activities are carried out on the sites. International domains are organized by the Internet Corporation for Assigned Names and Numbers (ICANN), a worldwide regulatory body.
Would you like to understand the importance of domains and how categories are relevant to being authoritative? Go straight on!
Understand the importance of the domain for companies
A domain is the unique name of a website used to mark an organization’s presence on the Internet. This is the nomenclature that can be viewed after the “www” that serves to highlight the name of the business and associate it with the brand created by the entrepreneur. Domains are very important for identifying businesses.
Through them, consumers can reach the company by accessing the website in a virtual environment. With the domain, companies release various information on the Internet and manage to attract the target audience to increase revenue and be recognized as an authority in their area of expertise. Domains give business visibility beyond increased profits.
Therefore, domains help customers more easily identify the websites of their favorite brands. They are easier to memorize compared to the IP number of electronic pages and can be searched by Google search engines, for example. A domain serves to publish content about products and services on the World Wide Web.
Check out the main categories of domains
Domain categories were created according to existing business sectors to ensure the organization of electronic pages. They are identified with extensions or acronyms formed with more than two letters called First Level Domain (DPN) or Top Level Domain (TLD). See below the main existing modalities!
1. Government
The acronym indicates whether the company operates in the public sector, commerce, education, etc. Government websites end with the acronym .gov, which is only released to users with the presentation of documents and receipts to RegistroBR. In 2019, the government launched the gov.br digital platform to ensure the relationship with the citizens of our country.
2. Generics
Generic extensions can be accessed by legal entities and individuals. For example, the initials com.br can be used for business activities and app.br for applications. But there are others, such as tec.br, which was created for the technology segment, net.br for commerce focused on the Internet and emp.br for micro and small companies.
3. Individuals
Individuals can create websites on the Internet without being part of a specific area. In this case, the most used acronyms are blog.br and wiki.br to publish information and contents, vlog.br to publish video logs, flog.br to post photo logs and nom.br which can be used by any person.
4. Liberal professionals
This is the category used by self-employed professionals who advertise their services on online pages. Consequently, they represent the professional’s niche with letters that indicate their profession. In the area of administration, adm.br is used, in architecture arq.br, in law adv.br, in biology bio.br, in accounting cnt.br, for example.
5. Legal Entities
Restricted domains for legal entities are those that require the submission of supporting documentation about the entrepreneur’s area of activity. After sending the documents to RegistroBR, it is possible to use coop.br if the organization is a cooperative, fm.br or am.br if it operates in the sound broadcasting segment, org.br if it is a non-governmental non-profit organization.
6. Domain Name System Security Extensions (DNSSEC)
DNSSEC is the mandatory category that refers to the acronyms used by sites that comply with international standards. The entities that use them are obliged for security reasons, to reduce the risks of manipulation or theft of data with the help of cryptography. The main extensions of this segment are used by well-known institutions.
The Public Ministry uses the acronym mp.br, public defenders use def.br and financial institutions b.br. The Judiciary Power, in turn, uses the extension jus.br, the Legislative Power leg.br and the Court of Auditors tc.br, among other examples existing in Brazil. RegistroBR uses each category to compartmentalize the electronic sites and allow users to understand them.
What technical domain issues should be considered?
As you can see, there are several domain extension options available on the market for businesses. You need to choose the one that best fits the needs and nature of the business before registering. This choice can take time, but it is easier if the user is careful. Check out some relevant tips below!
business description
Use terms that describe the company to create the URL (Uniform Resource Locator) or electronic address of the website that will be published on the Internet. It is possible to use the trade name that is better known by the public or the name of the organization. Reflect on the products or services offered on the market and choose the name that best suits the business.
Clarity and objectivity
Be clear and objective when defining your organization’s domain. Think of a name that is easy to remember and that can be quickly typed into search engines or browsers on the World Wide Web. Use succinct and short terms in the Portuguese language to avoid grammar-related questions.
special characters
Special characters are not suitable for creating Internet domains because people can forget them more easily. Most users are not used to using underscores, numbers or hyphens when searching for a website on the Internet. Avoid using the letter “ç” which is not recognized when creating emails, for example.
Anyway, now you know the 6 domain categories and their uses! This understanding is crucial to promote the company’s page and have an efficient email address. Domains are the gateway to businesses in the virtual environment and influence to rank well in search engines or attract public attention.
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