.
It was the time when, to promote a brand, product or service, companies depended on traditional media vehicles. With the evolution of the internet and massive access to smartphones, B2C or B2B contact has become director and segmented. In rational media, the focus was to reach as many people as possible, and then find your target audience in the crowd. With digital tools you create campaigns targeted at whoever you want.
In addition to using social networks and open marketplaces, companies can have their own online space, customizing it their way, monitoring traffic and mapping data to generate insights. Create your own website, blog, e-commerce and adapt them to your business model, depending on a good base, which can be hosting or a dedicated server, depending on the size of your strategy.
In this post, we bring you tips to help your company grow on the internet, taking advantage of available technologies and choosing the right environment to establish your digital base. Check out!
How can a company grow on the internet?
The internet offers several avenues for the growth of companies of all sectors and sizes. It is possible to grow successfully using social networks, studying their functioning, algorithms and target audience.
Another way to grow is by using the big marketplaces to sell products and services to people all over the world. And, for those looking for a more solid strategy, it is possible to grow and create their own infrastructure, based on a dedicated service, which will serve as the basis for the creation of a robust project, with websites, management system, blog, e-commerce, etc.
Below are some basic tips to get started with this strategy.
Take your time
What is your company’s level of digital maturity today? Knowing how to answer this question will be important to define the steps that will follow, so that you can trace your path towards growth on the internet.
Don’t be afraid to make mistakes, because the best growth strategies on the internet were designed brick by brick, with trial and error, until you get the formula that works for the company.
First, you need to define your target audience, then you need to find out the ways in which this audience behaves on the internet, the social networks they use, the time they are active, how they communicate, etc. From there, you can fine-tune your content to target them, and prepare conversion strategies.
You can use, for example, A/B testing strategies to refine your content. For this, you must create two different content that have the same objective and identify which one is more successful.
For example, you create a landing page with warm colors and another with cool colors and analyze the data to see which one had the highest click-through rate. If it’s the warm color, you do a new test, now, with two warm colors to see which one stands out and refine it until you reach an ideal model. This test is valid for everything on the internet.
Understand the difference between producing and consuming content
This is a common mistake of those who are starting online strategies, not understanding the difference between the consumer and the content producer. The fact that we are connected 24 hours a day on our smartphones can give the false impression that we already know how the internet works and the content that is most successful.
But there are two important points in this matter. The first is that the target audience of your products or service does not necessarily have the same digital consumption profile as you. This means that what you find interesting and engaging may not work for them.
The second point to be analyzed is that the work of a company to grow on the internet is not based only on what the lead will see on the screen. There is a whole plan behind a digital strategy, which involves data analysis, choosing the best tools, creating good content, selecting the best professionals, choosing good hosting and servers, among others. What the customer sees is just the tip of the iceberg.
Don’t focus on quantity
You don’t need to have millions of followers for your strategy to be considered a success, you need to reach the right people. There is a term widely used in digital strategies, which is key to success: engagement.
If you have 1,000 followers and every digital material you produce reaches 600 people, you have good engagement. Your product or service will reach people who are interested in it and your chances of conversion will increase.
On the other hand, if you have 100,000 followers and your materials only attract the attention of 1,000, your strategy is failing at some point, after all, 99,000 people who follow you are not receiving or interested in what you are offering them.
Did you realize that quantity makes no difference? You need to reach the right audience at the right time and with the right content to drive them where you want them to go. To grow on the internet, you need to have goals as a basis for planning:
- your audience needs to find your company;
- your content must generate interest;
- you need to deliver some value to them;
- without consistency there is no engagement.
Why is it important to have good hosting?
As good as social networks are for digital marketing strategies and other actions on the internet, your company needs to have its own space. We can even bring up a sports metaphor that works well in this context: a team always plays better at home, after all, they are there every day, they know all the paths and shortcuts.
When you have your own website, e-commerce, your chatbot, your forms, all integrated into a single server, designed for your strategies, you have mastery of the whole situation.
Even if you don’t have an extensive team of professionals, you can outsource the operational part, contacting a server or hosting manager and a development team to launch your website and e-commerce. The important thing is that you have a place to direct your leads attracted in the multiple possible channels, an environment that looks like your company.
We hope that our post will help you in your strategies to grow on the internet. Start brick by brick, know your target audience and have your own environment to direct your future customers. To ensure this base, count on a good hosting server, provided by a provider that treats your company as a business partner.
ValueHost has all the tools you need for your business to grow on the internet, with dedicated servers and hosting options for all resource demands and budgets. Plus you get access to a free website builder, domain and custom emails and get 30 days free to try our services.
Did you like the post? Want to know how to count on valueHost in your digital strategies? Contact us and discover our differentials.
.
