Having a good volume of hits is essential for any website, be it a corporate (official) page, a blog or an online store. Producing rich content, having an attractive and optimized page is essential, but surveying and analyzing site metrics helps to improve results. Without the use of these parameters, your virtual strategy may not be as efficient as you would like.
Producing quality materials and being well positioned on the web is essential. It’s something so concrete that Google always optimizes its ranking resources to position really interesting posts.
The metrics that can be visualized through Google Analytics, a free solution, help to understand how your page is currently looking to see what can be improved. Do you already use the tool or do you want to try it? Then learn about the top website metrics that you should watch frequently. Understand what they mean and some recommendations to improve them. Happy reading.
1. Number of visits
This is a metric that is quite direct and easy to measure, as it corresponds to the number of hits obtained through campaigns carried out by your company directly or indirectly. Attracting a new and qualified audience to the commercial flow of your business should be one of your priorities. For this, it is necessary to show the value of your offers and what people earn by going to your site.
2. Bounce Rate
Measures the percentage of Internet users who accessed a single page on your site and then abandoned it. Here, it is worth mentioning that a high rejection is not always a nuisance, because if the conversion objective is not to make users access other pages, it is ok. That is, if you want to direct a visitor to a product page to make a specific purchase, the bounce rate can be high.
On the other hand, if the page is a blog with constant updates , the recommendation is to lower this metric. That way, you’ll know if people accessing your blog are consuming different content at a time.
3. Click through rate
Tracking audience engagement is a smart way to understand how they respond to your content offers. Therefore, the click-through rate is an important conversion metric to know how your site is being used, because the more users click on an offer, the greater its convincing power.
4. Pages accessed
The number of pages accessed is an essential metric to know if your site’s navigability and the quality of its contents are being efficient. If you notice that the number of visits is satisfactory, but you also notice that the total number of pages visited per session is reduced, this shows that your site may have a poor layout and performance, compromising the visitors’ experience and leading to abandonment.
5. Conversion rate
This is an indicator that should never be ignored when analyzing your website results, as it is essential to find out if your approaches are generating relevant returns, such as increased public satisfaction, direct sales and loyalty.
Therefore, the conversion rate indicates the share of visitors who chose to consider your company’s proposal. That is, this does not mean that they will effectively buy products or hire services. After all, conversions can be calls (or contacts in chats), quote requests, blog subscriptions, among other actions.
6. Leads generated per article
Amount of leads generated by each article on your corporate blog. High traffic is great, but having qualified leads is essential to measuring the impacts your website has on the business. It is important to know how much your blog contributes to the generation of leads for your company.
By collecting this data, you can identify which contents are more conducive to obtaining potential customers. That way, you’ll know how to optimize content, schedule posts, select attractive images, etc., in order to strategically increase your audience.
7. Traffic Source
This metric discovers in which means (channels and resources) your leads arrive on your company’s websites, which can be through:
- organic searches – coming from search engines such as Google, YaHoo! and Bing. Corporate blogs, for example, have a large part of their access through this channel. However, there is no ideal number, it all depends on the content strategies carried out by the company’s marketing team;
- social – comes from social media channels , such as Facebook, Instagram, YouTube, TokTok, LinkedIn, etc. Therefore, it is important to make your brand present in these media in order to strengthen the relationship with the public and generate authority;
- direct accesses – these are raised when users type the name of the site or the full address in the address bar of the browser;
- references – these are accesses made with the help of other sites that offer a link for your. In general, a partnership is made between both parties to carry out referrals between both parties;
- paid search – comes from sponsored links on Google Adwords, on Bing Ads, on Facebook Ads, among other options;
- email access – these are leads that arrive after voluntary contact through the email address -mail informed on the website or sending newsletters and promotional emails by the company’s marketing team.
Through the origin of the traffic, it is possible to know which channels offer better performance in bringing people to your website, and which practices generate more efficient results, indicating where it is necessary to invest in disclosures and which resources need to be improved.
8. Time spent on the site
A KPI that measures the time spent on the site allows us to understand the behavior of Internet users. After all, this parameter identifies possible flaws that amaze the public, or points out which pages attract more attention and have greater access.
This information is extremely relevant to optimize the site and make it more attractive and interesting for users. Even because the intention is to keep them there, interacting more and more. In this way, a good browsing experience increases the chances of conversion.
As seen, site metrics need to be monitored to ensure audience engagement and understand how it behaves during accesses. Therefore, set up an analysis plan with the help of good tools and solutions to obtain more accurate and efficient results.
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