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The metaverse is seen in the technology industry as the next level in internet interaction, where the user becomes an active agent, in all senses. That’s because instead of staying in front of a screen, the process becomes immersivein a shared three-dimensional space where it is possible to live experiences that would not be possible in the physical world.
Currently, this immersion is made using technologies such as virtual reality (VR) and augmented reality (AR) glasses. The concept of the metaverse is not new, having first been implemented in the book Snow Crash, by author Neal Stephenson. Although it emerged as a technology aimed at entertainment and business, the metaverse is being studied by companies for internal use and its impacts on technology are beginning to generate interest and investment.
In this post, we will understand what metaverse is, its importance and the impacts it will have on corporate technology. Check out!
Why has the metaverse gained so much publicity in recent years?
As we saw in the introduction, the term metaverse is not new, it is already over 30 years old, however, the worldwide repercussion around it happened in October 2021, when Mark Zuckerberg announced that the Facebook group had changed its visual and corporate identity, to Goal. The goal was to put the company at the forefront of this new technology, investing at least $10 billion in the concept.
Other technology giants, such as Microsoft, Google and Amazon, are also investing heavily, exploring all the possibilities that the metaverse can offer. The expectation is that this virtual world will be marked by a digital marketin which it will be possible to create, buy, sell and play from 100% electronic commerce, with emphasis on entertainment, marketing and education.
What technological changes can the metaverse bring to companies?
Now that we understand what the metaverse is and the opportunities that this concept can bring to people and companies, let’s get to the main point of our post: The impacts of the metaverse on technology in the corporate concept. In the lines below we highlight the main ones. Check out!
Creation of headquarters and virtual offices
Technology already allows people in different countries can work together in the same company, developing important projects. As much as videoconferencing tools and cloud integration software make this work more fluid and keep the team in permanent contact, the immersion of the metaverse can take this integration to another level.
This is because technology will allow employees to be virtually in the same room, interacting in a more organized way than it would be when sharing screens.
A development team, for example, can work in a virtual office, with collaborators being able to see the other’s screen, that is, an interaction much closer to real life.
Tests can be done more immersivelyafter all, if you are designing a game, instead of seeing it on the screen, you will be able to see the result in front of you — if you are creating a character, you will be able to see it in 3D in front of you, you will be able to rotate, touch, modify as realistically as possible.
If we think of the automotive industry, the prototypes can be analyzed and evaluated in a real simulation environmentl, with people seeing the car up close, being able to get into it and doing the speed and impact tests in the most realistic way, with much lower cost.
Evaluation of operations
Executives at companies that have many branches, to really assess operations, have to travel to each plant and check it out in person. With the metaverse, they will be able to travel to the other side of the world, visit construction sites, plants, offices, from the augmented reality. In addition to assessing the current state, you can simulate the possible impacts of changes, communicating immersively with local collaborators.
accelerated learning
With current technology we already have a very easy access to knowledge, thanks to the huge amount of online courses for all areas of knowledge. But our learning experience on the internet is still restricted to screens. In Metaverso, when the company wants to qualify its team, it can do so in an immersive way, through interactive gameplay and real simulations.
For example, employees will be able to operate a machine as if you were doing it in real life, or practice a sales presentation for a client in an environment that simulates the meeting room or auditorium. Instead of a professional having to read a manual to learn how to operate a machine, he will learn by operating it in the metaverse, that is, accelerating learning.
Office cost reduction
Office operating costs — rent, electricity, internet, water, equipment maintenance, furniture, among others — can become a major obstacle for young entrepreneurs, who need a greater margin to grow.
Nowadays, it is already possible to work with a large part of the workforce at home office, but many managers believe that this distancing can harm the employee’s sense of belonging to the company and reduce the proximity between teams. They believe that if you don’t live with each other on a daily basis, the connection becomes less intense and this can end up harming harmony.
The metaverse, by putting people in the same virtual environment, will allow this daily coexistence, in a more fluid way than it is nowadays, with everyone looking at their screen.
What are the main challenges of moving work to the metaverse?
We have to remember that the metaverse is a developing technology, which needs a robust infrastructure to support it, both in terms of software, hardware and networks. The bandwidth capacity to handle all this traffic is something that telcos will have to develop.
With current technology, there are some anatomical problems and ergonomic in relation to the metaverse. A lot of people still can’t spend a long time using virtual reality glasses and complain of feeling nauseous, eye fatigue and even frustration in relation to expectations. This indicates that there is still a way to go in terms of forms of access.
We hope that, after reading this post, you have understood what is metaverse and the impacts this concept will have on technology. When implemented, we will have a disruption in the way parts buy, play, study and work. It is up to companies, from now on, to study the concepts and identify the opportunities that the metaverse will offer in the near future.
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