We are witnessing the rise of online retail, the uncertainties about the direction of the economy and, consequently, consumption due to the pandemic. Now, it’s time for one of the main dates for e-commerce: Black Friday.
Much is discussed about which actions and strategies can be adopted to convert new customers and offer a increasingly digital experience for the last weeks of the year.
According to Neotrust, even with the Covid-19 pandemic scenario, internet sales grew 27% and reached BRL 161 billion in 2021. A trend was reflected among expectations: the consumer journey on Black Friday should be closely monitored.
With that in mind, we put together a checklist for Black Friday with the best tips so you can enjoy the date. Check it out!
Step by step to build your checklist for the Sexta-feira Negra
1) Start early
It is important to note above all that the Planning for Black Friday and seasonal dates must be started at least one month in advance, considering the implementation of new actions and testing phases.
34% of customers are already starting their research to purchase products and connect with the brands they will interact with. At this point it is necessary to attract new audiences, work your positioning and encourage registration campaigns to build a base of contacts with potential customers.
Add a form on your website to register for a newsletter, receive promotions and alerts, download materials, access groups and broadcast lists.
Another successful formula is to ensure that everyone who accesses your site can receive notifications such as pop-ups and advertising campaigns. targeted media on social networks – bringing your company closer in a personalized way.
Remember to post on your social networks and stimulate traffic to your pages using links. Also, consider special actions for your channels, this way you can encourage the interaction of other people across multiple platforms.
+6 tips to create your Instagram marketing strategy
2) Prepare your page for good navigation
If you already have a website, it’s time to identify what the improvements are that can be applied to it. To ensure navigation and safety in information traffic, it is necessary to pay attention to some precautions that may interfere with the stability of your page.
The first care starts directly with the hosting of websites, that is, their infrastructure. Typically in seasonal times, visitor and traffic numbers can increase. In this case, free or shared hosting may not offer the stability your site needs . In this case, look for support from developers or your website host, and make sure that the traffic you expect to receive is compatible with your hosting solution.
Also, indicate that your site is secure through the SSL Certificate, – that padlock that appears before the ” www”. This is the way to assure your customer that the environment is prepared for a safe purchase.
3) Offer a secure payment method
Another fundamental care is to ensure that the online purchase and transaction processes are operating normally and protect customer information. For who sells online it is essential to have a gateway and payment intermediaries. These solutions will be responsible for the entire purchasing process , communication with financial institutions, completing and receiving payments safely on the internet.
Many customers end up not completing their purchases when faced with unstable and insecure processes – and who do not have a checkout transparent. Add these precautions to your Black Friday checklist and start reviewing your processes!
4) Invest in mobile
Mobile sales are already in 2nd place in number of purchases and occupy a prominent position in several segments. Having your own app that offers even more convenience and customization to customers is a good option.
To bet on this, you need to find a platform that offers multiple features for personalization with your brand, features for disseminating news and push notifications, use of artificial intelligence and easy management for managing orders and frequent updates. This can reduce the costs of fees with marketplaces and optimize your investment with other media
5) Leverage your social networks
There is an even greater competence behind social networks when they operate together with all their channels: they can be responsible for turbocharge your strategies, increase the traffic and reach of your actions.
With the most recent updates, networks such as Instagram, Facebook and WhatsApp have already adapted to the sales operation. Features such as showcase, mall and marketplace allow several brands to start and automate their sales processes through social networks.
To leverage your social networks during Black Friday (and throughout the year), create quality content that allow interactions. Bet on a visual identity and explore the multiple formats that each network offers. Remember to add promotions and advertisements that are truthful and that encourage traffic to other channels such as websites, blogs, etc.
+How to promote a blog and increase the visibility of your content
6) Follow and bet on new resources for digital experiences
Now that you’ve come this far, you already know how to put together a Black Friday checklist and you may have noticed that all actions and strategies are valid for any period of the year, right?
When we invest in digital presence, we usually find several benefits that can optimize our actions and make us even more effective in achieving new audiences and retaining contacts.
The main task of entrepreneurs who want to grow in the digital environment starts behind your own actions: tracking metrics and indicators that quantify your efforts and promote a complete understanding of your brand’s performance on the internet.
Websites, stores, email marketing, apps and social networks provide essential resources for anyone looking to get started and identify tangible results. Therefore, bet on a complete analysis before, during and after your actions.
And to guarantee results in the medium and long term, stay on top of news in the digital market and bet on complementary resources and connected to all your digital channels. This way you will be increasing the experience and engagement of your customers.
