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From planning to execution, check out these essential tips for your business to hit the jackpot in the main sales period for Brazilian e-commerce. See how to sell more on Black Friday!
At this time of year, brands and communication professionals are already working to one of the most important dates on the calendar: Black Friday. As busy as traditional retail moments, such as Mother’s Day and Christmas, Black Friday accounts for billions of dollars. According to a survey by ABComm, the date will have a growth of 3.5% in relation to last year and should move BRL 6.05 billion in e-commerce.
And Black Friday is also responsible for moving the logistics and technology areas very powerfully, because without them sales would not have the same volume. And as if that wasn’t “simple” enough, there are a few additional factors to consider when designing. campaign planning of 2022.
How to sell more on Black Friday?
The official date of Black Friday, 11/25, takes place right after the debut match of the Brazilian team – and for those who do Black Week or other length formats, the Soccer World Cup will run parallel to this year’s campaign.
In addition, those who will consume in this period are already much more familiar with online (much of this due to the period of social distancing) and are more experienced with the promotion period. Will buy more and better, and brands will need offer an experience even more incredible to delight this audience.
For all that, the season promises to be atypical, but profitable. Then, it is essential to plan even more attentive to the details and to reinforce the operational capacity not to step on the ball.
So, let’s go to the selection of tips for you to score a goal in this double between Black Friday and the World Cup!
play fair
It is worth repeating: there is no more silly on Black Friday. Whoever intends to take advantage of the date begins to monitor desired products well in advance to avoid fraud. So, no raising the price a few weeks before and then selling for “half double”. Whoever searches seriously guards print of everything and this is enough to initiate a complaint in Procon or open a complaint in specialized sites like Reclame Aqui.
With all this, ethical stores have much more sympathy and loyalty from consumers and fans. Some stores choose not to change any value of the e-commerce but generate a voucher with the applicable discount percentage in the cart. It’s a way. But in terms of attraction and effecting the sale, consumers are more motivated to buy when they see the discount on the original value. Who never bought because the discount was very good?
Here it is worth using imagination and good humor: Craque Discount, Sexta Canarinho, “Our prices are on the ground! It’s a penalty!” (I know… That was horrible).
Don’t leave it to plan in the 45 minutes of the second half
Black Friday needs to start long before, behind the scenes. No highly effective strategy is built overnight. So do the best with what you have at hand. Researching your market and understanding how the competition has already worked on the date can give an indication of the actions, but it is not guaranteed that past strategies will still have an effect in the present. Inside sales universe of your own business, evaluate the movement of your biggest peaks and take a base to coordinate your operation.
+ Checklist Black Friday: 6 tips to make a good planning
Right, right, it would be to make a general assessment of successes and mistakes as soon as the Black Friday campaign is over and create better strategies for the following year. If this is important for large companies, even more so for medium, small and micro.
Our suggestion is to create an atmosphere that generates curiosity and expectation in people. After defining the applicable products and discounts, run a campaign on social networks and by email marketing, telling a story and announcing the products with the most sales appeal. To attribute more professionalism, the email marketing campaign must walk within a sales funnel.
The email marketing tool from Web Host is perfect for this type of action and operates very stable. Other tool advantage is that the results of past campaigns are stored, which is ideal for performing comparative analyses.
The tool Etus it is essential for the management of social networks, both for the promotion of campaigns and for streamlining the monitoring of the networks. The faster the person is answered, the greater the chance of closing a deal in this hectic phase. And with it it is also possible generate full reports to assist in the decision-making process.
Whoever is in charge of the business must always follow the indicators of the reports to evaluate the performance of each part and, thus, have some time to adjust the future parts. It’s worth hiring.
product selection
The ideal is to make a good relationship between products and discounts, aiming at inventory turnover and cash flow. This is possible by analyzing the sales charts by product, to scale discounts more intelligently. This mix must rely on its exclusive products and its best sellers to help drive the exit from strandings.
Anyone who has a business knows that stranded product is loss. It’s worth answering a few questions: what was the problem with him? Is it a bad product? Was it not well priced at the time? Not talking to your loyal audience? All this must be taken into account when setting up the strategy.
Physical inventory needs to be 100% compatible with stock numbers. products available on e-commerce. You need to do this review periodically to avoid selling what no longer exists – and creating an unnecessary problem.
Training is also a game
It’s needed test e-commerce stability and ensure that the sales flow runs smoothly. The email sequence of the sales transaction and the notifications of each stage, both for the buyer and for each responsible department (financial, product separation or dispatch), must work seamlessly and without congestion. Here at Web Host you can count on SMTP platformrecognized as one of the best on the market in this regard.
It is also worth checking if the server is ready for the possible peak of access during the campaign. If it’s just a day of promotions, even more attention. If the competition in the niche is high, a longer delay leads the person to abandon the shopping cart without thinking too much. Dedicated servers have a high level of service and guarantee stability. See options for Web Host servers and hire one that is suitable for your e-commerce.
Operation hitting a ball
Good thing is that the ball rolls round. That depends on a good operational strategy, which takes everything that has been done in the virtual world to the real world. Order separation, issuance of invoices and transport to the buyer’s hands are an essential part of this process.
One of the bottlenecks faced at that time is the delay and loss of goods. Offering more than one company for delivery can be a good idea, as long as they have a great reputation. Search and select well to avoid problems.
If you diagnose a widespread delay, be the first person to communicate who purchased via email marketing. Always work in anticipation of problems.
With these tips, you will be able to have a slew of orders and sell more on Black Friday, without creating a terrible climate in your e-commerce operation. Good sales!
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