Searching the internet before buying products or hiring services is a very popular habit among consumers around the world and creating a professional website has become it. if necessary to win customers.
More than discovering details about price, specifications and availability, this practice is increasingly decisive for that potential customers form an opinion about the credibility of a company.
That’s why having your own website has never been more important. Otherwise, the digital entrepreneur assumes the posture of someone who does not want to be found by the consumer. The direct consequence of this is a greater difficulty when it comes to making sales and relating to the customer, not to mention a series of ‘no’s that the business is giving to a strong trend in the market.
Having a website has become a necessity
Google, for example, was the website most accessed by Brazilian internet users in March 2022 , according to the monthly ranking by Similarweb, the official measurement platform for the digital world. A huge amount of people accessed it to do research on the most varied subjects.
As a result, small and medium-sized companies well positioned in the search engine took the lead when it came to closing deals and retaining customers in an organic way.
To better understand this dynamic, stop and think about the last time you used the internet to search for, share or buy a product or service. Probably not long ago. Well then, this happens to almost everyone.
Purchasing habits have changed with the pandemic
The pandemic set a milestone in 2020. The online environment was already on its way to being the main source of search for consumers, but with the need to stay at home, this scenario became even more evident. Therefore, being present in digital has become a necessity for any type of business. It is important to be clear, however, that in a context in which companies – including SMEs – are investing more and more in this universe, creating a professional website is just the kick-off to establish a presence in the online environment.
The entrepreneur must also study, know and apply a series of strategies to conquer a prominent place at the top of search engine results . And that’s what you learn here.
See below, 7 relevant points to consider when creating a professional website and how to ensure that it is seen by your target audience :
1) Everyone starts one way, but start right
It’s very common small businesses to start their online journey through social networks. This strategy, it is worth noting, is not wrong, as long as the entire digital presence is not centralized on these platforms.
Otherwise, it would be the same as building your dream house on rented land. That’s because you’re not the one who dictates the rules there – and, in the worst case scenario, in a situation like having your account hacked, you may be forced to give up everything overnight.
More than that, it is necessary to understand that the social network is a point of contact that the user often has with the company in a moment of distraction. After all, he may have been impacted, for example, by sponsored content or a random post while browsing Instagram before bed.
And that means, in practice, that he accessed your content, but was not necessarily interested in talking to you or interacting with your brand.
2) Why have you create a professional website?
The website, on the other hand , is the channel where everything converges. Therefore, it tends to be visited whenever the person has a genuine desire to relate to a company . This occurs when the consumer is looking for a greater depth of information about products or services, pricing and shipping, among other fundamental points before making a purchase.
The truth is that there is still a lot of confusion regarding the role of each of these channels, but it is important to understand that they are neither substitutes nor replaceable. Although social media are extremely important as points of support and communication with the public, the creation of a website brings greater credibility and visibility to the business, since having a domain of its own increases the chances of appearing on Google or other search engines.
It is also worth mentioning that the website is a sales channel of extremely important, which allows controlling from the way in which the consumer is approached to the offer of products, services and experiences. Available 24 hours a day, it also ensures that people browse independently and at the desired time.
