Having good communication with the customer improves the after-sales process and increases the chance of additional sales. Learn how to make your online store smarter with transactional emails.
Your business was doing well through direct sales, but high demand for your products or services made you stop to think: “to open an online store or not?”, that is the question. And the answer is “yes”. It is important to professionalize the sale for your business to evolve and be even more profitable. Therefore, going to e-commerce is essential.
To be successful, however, a
virtual store needs be beyond the passive storefront – and I bet you know that. The basis of its growth comes from something very precious: communication. And not only the communication made by the face of the site and beautiful photos. It’s also how you call someone who buys to chat.
In e-commerce this chat can often happen when the person forgets the password, when he fills out a contact form, when he needs follow your purchase or when you accept to receive specific notices from your virtual store.
All these forms of communication comply with of quality and safety and, therefore, are standardized and systematized in a logical sequence of emails. They are sent punctually, with exclusive and personalized information for those who receive them.
And this has a name: transactional emails . “Which?”. It does sound strange, but you, as a person who buys, have already received – and receive – a lot of them. See below what it takes to leave your
smart virtual store and communicate with the customer.
What is transactional email?
Starting at the beginning, transactional derives from the word transaction, which presupposes the triggering of an alert, the request for an action or the sending details about an online store transaction.
Your smartest online store
Know that transactional emails help a lot your business to sell more and be more efficient, in addition to unburdening several areas of your company. And here, we will give practical and day-to-day examples of the virtual store.
1) Shopping cart
Many, many people put a multitude of items in their shopping cart and then choose just a few pieces. Or none, dropping the abandoned cart. Who never? It happens in the real world, it happens in the virtual world. Some companies set a countdown to when the cart expires. Other companies do not, but leave a notice that the part is not reserved and that it may not be available until the order is completed.
In the first case, the company can scare away those who don’t like it feel the pressure of time or can close sales faster with those who really want to guarantee the product. In the second case, the person can also rush to close the purchase or abandon the entire cart on account of losing a desired product. In all these cases, we may send transactional emails to proceed with the transaction.
2) Abandoned Cart
If the person is logged in, your e-commerce can trigger an automatic email showing the pieces that were there. This e-mail should use a more friendly language, inviting you to continue the purchase.
3) Product unavailable
It is possible to create a form so that the person is notified as soon as the product is back in stock. The system will recognize when the item is available and will automatically send an email to the person when this happens.
