Among the many challenges that someone who manages a website has, is to create new and “fresh” content or the so-called fresh content.
This task becomes even more challenging when As the volume of content on your site increases, so do the demands, complexity, originality, and originality of the topic and approaches, to name just what is most frequent.
That’s why today we’re going to give you useful and practical tips on how to regularly produce new content.
What is fresh content?
More than new content, they are recently published content and this factor is more decisive than the fact that it is properly new in terms of the originality of the theme or even its approach.
Didn’t understand?
Suppose you have evergreen content that was published in the first weeks or months of the site and given its high importance in the searches of your segment, decide that it It needs updating and expansion, after all over time the site as a whole has evolved in terms of production, depth and visitation.
Nothing more fair and logical than that post from the past receives a great “repackaged”, with new and useful information, updated data, analogies and more interesting examples.
In the end, the content more than doubled in size, gained new subtitles / intertitles and who knows a new main title, several excerpts were rewritten and others improved. Practically a new post.
But as you don’t want to lose the ranking and everything that that URL has “conquered” over time, you will keep it and just include it in the blog’s home page with the others recently published.
And yes, despite not being new in the sense of being unpublished, it is classifiable as “fresh content” or fresh content.
Simply because it will serve all those who had already consumed the original, as well as the most recent visitors and who, given its little antiquity and familiarity with the content, did not yet know it.
And as important as it will be for your audience, it will also be for search engines, especially Google.
Why “fresh content”?
Fresh content is used to designate fresh content according to our previous explanation, because in Digital Marketing it is common to use foreign terms.
This avalanche of foreign terms is also understandable to some extent, first of all. o because the topics related to Digital Marketing are global. The whole world knows and practices it, which makes it easier to use common terminology in the language that is considered adequate for international relations.
Second, because they are often neologisms and, therefore, without a known equivalent. and used in Portuguese, which does not prevent you from preferring and using “fresh content” instead.
What is the importance of working with fresh content?
As obvious as it may seem, in addition to what is evident to most, there are other relevant aspects associated:
- The “loyalty” of visitors, especially those who follow, follow, like and comment, is largely due to the novelties that represent fresh content. From blogs to YouTube channels, going through all kinds of websites, this loyal audience is already used to the calendar of new content and accesses them to see what the topic of the day is;
- New content is a new opportunity to rank in search engines for the topic or approach adopted;
- Gain evidence on recurring issues, such as the annual color calendar (eg October pink), elections, Black Friday, etc;
- Appear in surveys that involve current affairs and trends, such as releases, the best of 2022, rankings, etc;
- The “freshness” of the content is closely related to the Google ranking factors and other search engines, contribute to authority and ranking and are an indication for search engines, for more frequent and faster indexing;
- Updates on the website and especially evergreen content, making it fresh content, contributes to improving visitation.
5 practical and efficient tips for creating fresh content / fresh content
Once you have understood what is there, the most awaited moment has arrived, after all it is easy to say that every site that is based on permanent content creation needs to invest heavily in it.
But the big question is how to do it?
The “recipe” is not simple, since that there is not only one path, but several and that they must all be followed.
1. Resorting to “tools”
The so-called tools are nothing more than websites that serve as tips on what topics and approaches to adopt, based on trends and what is on the rise, both in terms of news and research.
Google Trends – we have already published an article that deals with of how to use Google Trends to produce content related to what is in high or high trend according to Google searches. Basically, you can get a sense of how popular a keyword is, whether simpler or long tail and related terms;
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- Keyword Planner – even more specific than the previous one and also provided by Google, this tool is only possible for those who are Google Ads customers. It shows the user the search volume for a possible new term and suggestions for other related words;
- YouTube – that’s right, another tool from the search giant and which is also the second most used way to search about everything. In addition to using the tool’s search, the great advantage is that you can get an idea of the results by evaluating the number of views, likes and comments and thus have ideas to produce new content;
- Ubersuggest – Ubersuggest is a tool by the well-known Neil Patel that displays some statistics of daily searches, the level of difficulty in the SEO work for the term, cost and ideas related to the subject, among other information. The problem is that free usage is limited daily, but paid plans are reasonably affordable;
- Quora – not very popular in Brazil, Quora is kept in due proportions, like Yahoo! Responds. When searching for certain words, it is possible to visualize the questions and answers normally asked by users regarding the topic and can serve as a source of inspiration for different approaches and approaches, oriented to what Internet users are interested in;
- Social networks – the most popular social networks are also an important thermometer of how certain subjects are doing. There are a variety of tools that indicate the most popular topics and which hashtags are the most popular on a daily basis.
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two. Covering what is not so popular
It sounds strange to give importance to what the majority ignores or what is not in evidence, but precisely in doing so, we have less competition and we serve a slice of the public that is in need of content.
So soon comes only speculation about the launch of the newest cell phone model from the market leader or from the consumer dream brand and all the specialized sites rush to drop matters about it. But what about all those who don’t follow the waves and fads?
Working with the so-called content gaps, with themes or approaches that are lacking or scarce, is a way of being original, new and compete less intensely for space and still produce new and fresh content.
3. Originality and creativity
Originality and creativity seem difficult and restricted characteristics to leading content producers.
However, both aspects are workable by anyone, by adopting simple practices and tips.
We have both a post that gives 10 tips to create 100% original content, as well as one that teaches how to be creative in content production.
4. Brainstorming
It is not new that both preparatory courses for different areas, as well as Advertising use this well-known technique to create newsrooms (in the first case) and advertising campaigns (in the second).
It is possible to adapt the technique in the production of content and we also have a post that teaches how to use brainstorming in the production of content for websites.
It is worth the reading, which shows by a practical example, how from a common theme like “vacation”, it is possible to produce a diversity of possible contents.
5. Post pillar and satellites
It is difficult to imagine an area of human knowledge or even a branch of business, in which a simple associated word does not have a series of possible consequences.
In content production, this is called a pillar post and satellite post structure, that is, a central article and several others that orbit around it, such as satellites.
In practical terms, it is to dismember and work a subject in its most diverse perspectives and variations.
Often, instead of creating a huge content that could even be a rich content, it can be more advantageous to dismember it into various smaller, more objective and direct content, for faster and more targeted consumption, especially when you have audiences that don’t want or need to know everything, but only more specific related issues.
It is also a new opportunity to work on the already mentioned content gap, as well as long tail keywords.
Conclusion
As essential for maintaining visitors as it is for search engines, creating fresh content for the site can be quite easy .
