New technologies are being developed and implemented, whether in physical stores or online, with the aim of streamlining processes, optimizing operations and mainly enhancing the shopping experience.
In this content, we will discuss 5 trends in technology for retail that can help your business model, both with a focus on sales and on your customer experience.
1) Data analysis – ERP management system
Using data analysis with the help of technology to better understand customer behavior and preferences is one of the trends that have become more popular among retail entrepreneurs. One of them is specifically the use of a ERP management system – software that can help in the complete management of a business.
It is basically of a system that can be easily “fed” with information from the establishment, be it financial, fiscal, inventory, or even the sales that are being made.
In some cases, with With the help of an integrated POS system for the front of the cashier, all transactions that take place in the store are automatically updated in the ERP management system, also known as “background”.
These data can be be used to contextualize information from different areas, from the demand for certain products, better sales hours, average ticket, commissions and much more.
In addition, retailers can use technology to automate basic day-to-day tasks, providing better use of employee activities such as customer service customer, sales process, finalization and payments.
2) Intelligence in Data Analysis – BI System
Other A trend that has been gaining strength in recent years is the use of intelligent data analysis tools, such as the business intelligence (BI) system.
Solution that can help to understand large datasets and discovering hidden patterns and trends in a summarized way, much faster and easier.
Even in small companies, we come across an amount of numbers that must be measured, such as control of billing targets, profitability, sales forecast, COGS (Cost of Goods Sold), in addition to many others of extreme importance.
In summary , a BI system consists of pre-defined panels and graphs so that the analysis of information is much clearer, simpler and mainly faster.
Providing information to the entrepreneur, knowledge and ideas for faster and more assertive decision making.
