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The sales rep is one of the most important techniques for attracting the customer back and recovering an order. Find out how to do this.
In virtual stores we also have customers who are “just checking out”. They are those who enter the site, look at some products and even put them in the cart, but leave without completing the purchase.
Unlike physical stores, we can once again attract the attention of these people with a sales reboundor retargeting. This is one more e-commerce advantage in relation to the store floor.
The sales replay consists of installing a cookie on the person’s browser to identify the pages accessed by him. When there is space, the products initially accessed for the possible purchase appear in the displays of the website the person is browsing, in an ad format.
And before thinking that this is absurd or persecution, know that this action only happens with the person’s authorization. You know when that “accept the Cookies”? So, that’s what it’s for. You Cookies store information such as: contents accessed, IP and user-customized settings, among other information.
Due to privacy protection laws, it is possible to customize which Cookies can be installed, being able to accept all of them or even not accept any. Sites may allow continued access normally or make navigation difficult when the installation of the Cookies.
What are the advantages of sales rebound?
The search for references and consideration of a product is just one of the stages of the purchase journey. Most of the time, a longer path needs to be taken to complete the sale. Showing an ad reminding you of that set of products can boost the sale and shorten this path.
We know that the purchase via e-commerce has a weak point: the person receives various stimuli to divert their attention. In fact, a longer registration can make the person wonder why they need to fill out all that. And there goes an abandoned cart…
One of the techniques successfully used by many e-commerces is the purchase in one click. But that depends on the person having previously left their payment details registered there. Many people prefer not to leave their credit card details on websites for security reasons.
With all that in mind, the retargeting presents itself as a very efficient way to keep the possible purchase active. The central objective of sales rebound is to keep the product available to those who have already shown a willingness to buy – so there is a good chance of having engagement and conversion.
Another added benefit is keeping the brand in the consumer’s memory. Assuming that the person is in the research phase, being impacted by the brand more often will make the company and the product more familiar, increasing the potential customer’s predisposition to buy.
Some technologies are able to display ads with strategies quite sophisticated. Product recommendations are personalized and dynamic, providing yet another motivating factor for consumption.
To work well, this kind of retargeting uses resources from machine learningcapable of decoding the behaviors of each consumer. The machine goes so far as to calculate the probability of conversion based on the time the ad is shown and on which device it will be served to the person, just to name two examples.
It is important to emphasize that the tracking level can reach the different screens used by that potential buyer.
+See which are the best products to sell on e-commerce
But how much does this joke cost me?
We respond with the famous and well-known “it depends”. You have to consider the channel to be served, how much money the brand is willing to inject and whether the cost will be based on cost per thousand impressions (CPM, where the brand pays just to display the ad) or cost per ad click ( CPC).
For metric and interest tracking purposes, CPC is a better choice as you can compare click-through rate to sales conversion as a result of the rebound. And some ads are only charged to advertisers if they click, making the Return on Investment (ROI) even more interesting.
Are Sales Rebound and Remarketing the Same Thing?
No, they’re not. While the sales rebound presents the ads on websites and apps, trying to take the potential buyer back to the original e-commerce, remarketing is an action that uses email marketing.
Let’s assume that the person arrived at the sales cart, filled in the data and gave up. The remarketing action involves sending an email stating, for example, that “your products are waiting for you”.
One of the associated techniques is to bring the items from the cart in the body of the message, so that the person is even more motivated to convert. Another possible action is to show items related to the abandoned cart or items already purchased from that e-commerce. In this case, it is extremely important to have an SMTP protocol, which will guarantee good and secure communication between the servers of the e-mail accounts, guaranteeing the correct reading of e-mails registered on a server and delivery to your mailbox. potential customer.
Web Host has the most complete platform for sending automated emails and notifications, which is exactly what the sales peal does in this case. And as we know from the diversity of sizes and types of businesses, we have created several categories of plans to serve everyone.
Now that you know better the advantages of the sales rebound, put this strategy into practice. It will be a great differentiator to increase your revenue.
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