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With the growing importance of an online presence, search engine optimization has become critical to the success of any website on the internet. And within this SEO strategy, Google’s ranking factors are crucial for your page appears in the first positions of the search results. After all, being at the top of Google results means greater visibility and, consequently, more organic traffic to your website.
In this article, we will present a complete list of factors that directly influence ranking on Google, so that you can optimize your SEO strategy and increase your company’s online presence. Check out!
1. Produce quality content
Google’s goal is to provide search results that are relevant and useful to users, and content is one of the main ways to achieve this goal. It is important to produce original and high quality content, with useful information for the target audience. Furthermore, the content must be updated regularly to maintain relevance and attract repeat visits.
2. Pay attention to the choice of keywords
It is important to choose keywords that are relevant to your website content and include them in strategic places, such as page title, header tags, text, and images. However, it is important to pay attention to keyword density, as excessive keyword density can be interpreted by Google as spam.
3. Develop your pages using the Mobile-first concept
As most people access the internet using mobile devices to access, Google has given more and more importance to the user experience on smaller screens. Therefore, it is essential that your website is optimized for mobile devices and offers a good browsing experience, focusing on this type of user.
4. Work to reinforce your site’s authority
Authority is measured by the quality and quantity of backlinks — lexternal inks that point to your site. They are important for SEO as they tell Google that other sites find your content relevant and useful. However, it is important that these links come from sites that are reputable and relevant to your site’s content.
5. Pay attention to the title and description tags
Title and description tags are important elements for SEO because are displayed in search results.. The title tag must include the main keyword and be compelling enough to make users click on the link. The description should provide a brief description of the page’s content and encourage users to visit the site.
Is important watch out for clickbait – sensationalist technique that seeks to attract the user’s attention to click on a link. Although it can generate traffic to the site, it is not advisable for SEO ranking, as the traffic is not of good quality and can damage the site’s reputation.
6. Craft good visual content
Visual content such as images and videos are also important for SEO. They can help improve user experience and increase the time spent on the site, which can improve your positioning on Google. Also, it’s important to optimize images with alt text and relevant descriptions.
7. Strengthen website security
Site security is an important factor for Google, as one of the ranking criteria is to ensure that users are safe when using their search engine. Therefore, it is essential that your website has an SSL (Secure Sockets Layer) certificate and is accessed via HTTPS. This ensures that user data are protected by encryption from side to side.
Additionally, Google’s Chrome browser displays a “Not Secure” warning for all sites that do not have HTTPS/SSL. If you don’t want the first thing the user sees on your site to be a red screen with security alert, adopting the security certificate is essential.
8. Check WhoIs history
Whois history is another crucial tool for ranking on Google. This is because the site owner’s history may indicate if he ever had problems with spam or if you have already been penalized by Google.
So if you’re purchasing an old domain, it’s critical to check the Whois history to make sure it’s not causing problems for your new website.
9. Periodically check for broken links
Broken links or non-existent pages are a common problem on many websites that can seriously harm the user’s experience while browsing and, consequently, ranking on Google. Therefore, it is important to make a regular check for broken links and fix them as soon as possible.
10. Hierarchize intertitles
The optimization of headers, that is, titles and subtitles, is another crucial ranking factor for Google. This is due to the fact that the header structure — using H2, H3 tags and so on — helps the search engine to understand the organization and hierarchy of the content present on the page.
The proper use of headers not only helps Google understand the relevance of the content, but also helps the user to have an overview of what will be covered on the page. By using headers, you can create a clear and organized structure for your content, making it easier to read and increasing user engagement.
11. Analyze Core Web Vitals metrics
The set of metrics called Core Web Vitals is made up of three main indicators. The LCP (Largest Contentful Paint) is a metric that evaluates the time required to load the main content of a page. FID (First Input Delay) measures the responsiveness of the page to user commands. The CLS (Cumulative Layout Shift) evaluates the visual stability of the page during loading.
These metrics are considered essential for ranking on Google, as loading speed and site stability are key to providing a good user experience.
12. Pay attention to your choice of hosting provider
If loading speed and stability are important for ranking in search engines, we can say that choosing a good hosting provider is a critical factor for the success of a website’s SEO.
Only a quality hosting provider can ensure that your website is always available and loads quickly. Also, hosting providers like better host often offer extra features that can help with SEO, such as SSL certificate support, which is an important factor for user security and trust.
These are some of the main Google ranking factors that directly influence your website’s organic traffic. It’s important to remember that SEO is an ongoing job and you have to invest time and effort to see significant results. However, by following these tips, you can improve your site’s placement in search results and consistently increase organic traffic.
Did you like the post? So don’t stop here! Continue to our blog to understand even more about the importance of responsiveness for SEO. Discover how a responsive website can improve your Google rankings and provide an exceptional user experience on all devices.
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