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The loading time of your website can make your visitors more or less happy. In other words, when you optimize your webpage, you can expect improvements in user experience, increased conversion rates, and consequently, higher revenues. Every millisecond reduced impacts business growth.
In fact, the longer it takes for your sites to load, the greater the chances of your business losing your audience to competitors. Internet users prefer optimized pages that open quickly and offer ease of access.
Would you like to know some tips on what to do to reduce the loading time of a website? Keep reading!
Understand why it’s important to decrease website loading time
It is essential to maintain a fast page loading time to improve customer attraction and loyalty. Although a few extra seconds don’t seem to have much relevance, they can make your business miss out on business opportunities. With each passing second, the company’s profitability can decrease.
The loading speed of your webpage can hinder or leverage your organization’s growth. For this reason, the decrease in loading time is a competitive differentiator – it can positively affect sales and business results. Ensure agility for your website and make it more efficient to avoid financial losses.
Profitability is also impacted by the loading speed of the webpage, as its usability also influences the ranking and position of results that appear in search engines. Saving customers time by making your page load faster can also increase your site’s crawl rate.
Find out how to find out what your current and ideal speed is
To test your site’s loading time on various browsers and devices, you need to utilize a reliable tool like Google PageSpeed Insights. It can instantly generate a detailed report, which will provide data related to key metrics: response time, page load time, among others.
You just need to enter your website URL to do this measurement and Google PageSpeed Insights shows you how fast your page loads on smartphones and computers. The tool will immediately run tests on the most frequently used browsers and operating systems. Ideal times range from 0 to 2 seconds.
Check out tips on how to reduce website loading time
One of the ways to reduce the loading time of your website is to enable caching in the browser. Storing the data there eliminates the need to download all the data each time the user accesses the page. This will help keep some information displayed without having to download it every time.
Check out some other tips below!
1. Optimize server response time
Reduce redirects and optimize your server’s response time. After all, the more redirects that happen on your page, the longer it takes to load the site and your information.
You need to minimize the number of request and response cycles as much as possible to speed up the loading time of an email address on the Internet.
2. Use external CSS
Decrease loading by using an external Cascading Style Sheets (CSS) as this language is loaded before a website launches and controls layouts, fonts and colors.
To speed up the opening of your page, you need to minimize the CSS files and remove unnecessary code, that is, clean up the spaces used unnecessarily.
3. Decrease the size of images
Reduce the size of images, as they can be a problem that can increase the load time of a page. They are responsible for the visual attractiveness of the site, which is very important – which is why they should be optimized.
Size each image appropriately to not overwhelm the pages and allow them to appear full-size. If, after optimization, you notice that the images have lost quality, then you need to compress them. With this, it will be possible to reduce their weight without changing the quality.
Use free photo compression tools and apply our tips to make it easier to reduce your company page load time.
4. Remove features that prevent rendering
Avoid render blocking scripts. Instead, put the javascript files at the end or use the ‘async’ attribute to load them asynchronously.
In the same way that files are compressed on your computer to reduce their overall size during online transfers, your website’s heavy files can be compressed with a dedicated tool.
5. Do not use HTTPS connection in all navigation
Reduce HTTP requests using CSS Sprites to reduce the number of requests for images. Combine background images into a single image using the background-image and background-position CSS features.
Combine the cached embedded images and all your javascript files into a single file, as well as all your CSS files.
6. Avoid tables
The layout of the tables uses a navigation bar that is on the left side of the site. Search engines like Google rank websites based on their content, and many of these features dictate that the information displayed at the top of pages is more relevant than the rest.
Therefore, a site with navigation on the left appears to have less relevant content. Layout tables are invalid in HTML 4.01 and should not be used for document layouts because they have problems rendering non-visual media.
Learn how website load time impacts user experience
When a user is looking for specific information online and types a search query, a list of results appears, and obviously he wants to explore the first option that seems relevant.
However, once he clicks on the link, he will wait a few seconds to see the site loading. If nothing happens, customers will certainly go to a competitor.
Anyway, these are the 6 best ways to decrease your website loading time and be successful! How quickly a site’s content loads has a tremendous impact on visitor satisfaction and conversion. Page speed is an important factor that transforms user experience and decreases bounce rates.
Did you like this article? Then continue your learning journey by reading another one of our posts, which reveals how long your website loads!
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