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The Internet has become one of the preferred options for shopping and, as a result, it is expected that in the next month and a half, between Black Friday, Cyber Monday and Christmas, e-commerce will reach one of its annual peaks.
The growing adoption of electronic commerce is associated with flexibility, accessibility and speed, but also with a great concern in terms of security. In the last five years, investments in fraud prevention and cybersecurity exceeded US$9 billion, says a Visa source.
But in addition to these numbers, it is important to clarify what are the procedures that guarantee the security of each of the purchases made online.
1 – Artificial Intelligence, a great ally
The commitment to the most advanced technology as a key resource to ensure the protection of any movement with credit or debit cards, specifically through anti-fraud detection systems, prevents the occurrence of fraudulent actions. Through Artificial Intelligence tools, payments that may appear suspicious are tracked in real time and action is taken on them.
2 – The tokens: pay safely and easily
Tokenization encodes (through encryption) the user’s personal information and protects it when shopping online. One of the main advantages of tokenization, according to Visa, is that, for example, if you have a card associated with your payment for subscription services like Netflix or Spotify, when the card expires and you get a new one, or if you lose it and the bank issues you another, this token is automatically renewed and updated on all platforms where you had a card associated with your payment. In other words, you won’t have to think or remember which platforms you entered your card details on to update them.
3 – Fingerprints or facial recognition, authentic security codes
What is biometrics? It is very likely that a large part of the population does not know the answer to this question. Identifying the user instantly, paying with the mobile phone without having to enter a security code, using only the fingerprint or face detection, this is what biometrics is all about, a set of systems that work as a common thread to facilitate purchases without giving up security filters.
Biometrics became an indispensable tool after the entry into force of the PSD2 Strong Customer Authentication directive, also known as SCA. The addition of several layers of security and cardholder recognition has made online shopping even easier and safer.
In each of your online transactions there are a series of mechanisms that allow you to make your purchases, not only easily and quickly, but also in total security.
Sobre a Visa
A Visa (NYSE: V) é um líder mundial em pagamentos digitais, facilitando mais de 215 mil milhões de transações de pagamento entre consumidores, comerciantes, instituições financeiras e entidades governamentais em mais de 200 países e territórios por ano. A nossa missão é conectar o mundo através da rede de pagamentos mais inovadora, conveniente, fiável e segura, permitindo que indivíduos, empresas e economias possam prosperar. Acreditamos que economias que incluem todas as pessoas em todo o mundo, elevam-nos a todos com um todo e veem o acesso como fundamental para o futuro do movimento monetário. Saiba mais em Visa.pt.
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